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Cider/Perry in Azerbaijan

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    Report

  • 21 Pages
  • June 2025
  • Region: Azerbaijan
  • Euromonitor International
  • ID: 1233543
Total volume sales of cider/perry in Azerbaijan declined at a high double-digit rate in 2024. The collapse in demand - which began in 2023 - was mainly explained by reduced investment in the distribution and promotion of Somersby, the dominant brand. With interest having remained low throughout the review period, manufacturer Carlsberg scaled back support for the brand in order to focus more on other areas of the local alcoholic drinks market with better growth prospects.

The Cider/Perry in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Non Alcoholic Cider/Perry, Regular Cider/Perry.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cider/Perry market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cider/perry consumption continues to plummet
  • Carlsberg remains the dominant player with its Somersby brand
  • Distribution still heavily concentrated in the supermarkets channel
PROSPECTS AND OPPORTUNITIES
  • Lack of cider-drinking culture in Azerbaijan will continue to limit demand
  • Competitive threat posed by flavoured/mixed lager and RTDs expected to increase
  • New product development activity likely to remain negligible
CATEGORY DATA
  • Table 1 Sales of Cider/Perry: Total Volume 2019-2024
  • Table 2 Sales of Cider/Perry: Total Value 2019-2024
  • Table 3 Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 4 Sales of Cider/Perry: % Total Value Growth 2019-2024
  • Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
  • Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
  • Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
  • Table 12 Forecast Sales of Cider/Perry: Total Volume 2024-2029
  • Table 13 Forecast Sales of Cider/Perry: Total Value 2024-2029
  • Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
  • Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN AZERBAIJAN
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 18 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 26 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources