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Concentrates in Lithuania

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    Report

  • 29 Pages
  • December 2025
  • Region: Lithuania
  • Euromonitor International
  • ID: 1233555
Demand for concentrates in Lithuania is expected to remain stagnant in 2025, as consumers increasingly opt for ready-to-drink beverages offering greater convenience. Powder concentrates are gradually disappearing from retailers’ shelves, while liquid concentrates have benefited from the development of products with a more premium positioning, such as health-oriented syrups.

This Concentrates in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Concentrates face stiff competition
INDUSTRY PERFORMANCE
  • Demand remains stagnant amid competition from more dynamic RTD alternatives
  • Liquid concentrates benefits from recent innovations
WHAT’S NEXT?
  • Modest growth for concentrates, driven by liquid formulations
  • Premium syrups could offer added-value opportunities
  • Sugar tax will likely push up prices
COMPETITIVE LANDSCAPE
  • Druskininku Rasa UAB leads sales
  • Lidl expands portfolio of liquid concentrates
CHANNELS
  • Supermarkets remains dominant channel
  • E-commerce plays key role in accessing niche products
  • Concentrates Conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTSSOFT DRINKS IN LITHUANIA
EXECUTIVE SUMMARY
  • Soft drinks under pressure from weather, price pressures and health trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Soft drinks volumes decline amid cold summer weather and creeping inflation
  • Shift towards low sugar options
  • Energy drinks drives growth
WHAT’’S NEXT?
  • Modest growth despite ongoing challenges
  • Private label offerings could gain traction
  • Added-value drinks deliver above-average growth
COMPETITIVE LANDSCAPE
  • Birštono Mineraliniai Vandenys and Coca-Cola remain key industry players
  • Private label fuels growth for Maxima while Red Bull benefits from expansion of energy drinks
CHANNELS
  • Supermarkets remains leading channel
  • Convenience stores leads growth while e-commerce continues to expand
  • Foodservice vs retail split
MARKET DATA
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 27 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 29 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 30 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 2 Research Sources