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Consumer Appliances in Portugal

  • ID: 1233559
  • Report
  • Region: Portugal
  • 118 pages
  • Euromonitor International
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The consumer appliances market remained positive in 2018, with retail value growth slightly higher than that of retail volume. Together with ongoing promotional activity, manufacturers continued to invest in innovation, particularly in major appliances, resulting in stronger value growth.

The Consumer Appliances in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER APPLIANCES IN PORTUGAL

List of Contents and Tables
Executive Summary
Innovation and New Construction Drive Growth
Saving Time Is the Key Message for Both Major and Small Appliances
Major International Players Maintain Their Lead
Internet Retailing Remains Small, Although the Expected Entry of Amazon Could Change This
Constant Retail Value Growth To Outperform Retail Volume
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 2 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 6 Sales of Consumer Appliances by Category: Value 2013-2018
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 13 Sales of Small Appliances by Category: Volume 2013-2018
Table 14 Sales of Small Appliances by Category: Value 2013-2018
Table 15 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 16 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 18 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 19 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 20 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 21 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 22 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 31 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 32 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Improving Economic Conditions and Penetration Opportunities Sustain Demand
New Construction Boosts Built-in Dishwashers
the Full Size Format Prevails, Although There Is Potential for Smaller Dishwashers
Competitive Landscape
Bshp Eletrodomésticos and Whirlpool Portugal Stand Out
Most Channels Benefit From the Dynamism in Dishwashers
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2013-2018
Table 36 Sales of Dishwashers by Category: Value 2013-2018
Table 37 Sales of Dishwashers by Category: % Volume Growth 2013-2018
Table 38 Sales of Dishwashers by Category: % Value Growth 2013-2018
Table 39 Sales of Dishwashers by Format: % Volume 2013-2018
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2014-2018
Table 41 NBO Company Shares of Dishwashers: % Volume 2014-2018
Table 42 LBN Brand Shares of Dishwashers: % Volume 2015-2018
Table 43 Distribution of Dishwashers by Format: % Volume 2013-2018
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2013-2018
Table 45 Forecast Sales of Dishwashers by Category: Volume 2018-2023
Table 46 Forecast Sales of Dishwashers by Category: Value 2018-2023
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasingly Efficient and Convenient Models Drive Sales
Automatic Washing Machines Records the Strongest Retail Volume Growth
Built-in Records Stronger Growth Than Freestanding
Competitive Landscape
Whirlpool Portugal Strengthens Its Leading Position
Candy Hoover Portugal Registers the Strongest Retail Volume Growth Among the Leading Players
Premiumisation To Develop As A Strategy
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2013-2018
Table 50 Sales of Home Laundry Appliances by Category: Value 2013-2018
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2013-2018
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2013-2018
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2014-2018
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2013-2018
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2013-2018
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2014-2018
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2014-2018
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2015-2018
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2013-2018
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2013-2018
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
New Construction, House Refurbishments and Renewed Interest in Cooking Boost Sales
Premiumisation Supports Stronger Retail Value Growth
Kitchens Regain A Central Role in Portuguese Homes
Competitive Landscape
Bshp Electrodomésticos Leads Large Cooking Appliances
Domestic Players Stand Out in Freestanding Large Cooking Appliances
Teka Gains Share Over the Review Period
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2013-2018
Table 66 Sales of Large Cooking Appliances by Category: Value 2013-2018
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2013-2018
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2013-2018
Table 69 Sales of Built-in Hobs by Format: % Volume 2013-2018
Table 70 Sales of Ovens by Connected Appliances: % Volume 2014-2018
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2014-2018
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2015-2018
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2014-2018
Table 74 NBO Company Shares of Ovens: % Volume 2014-2018
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2014-2018
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2014-2018
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2014-2018
Table 78 NBO Company Shares of Cookers: % Volume 2014-2018
Table 79 NBO Company Shares of Range Cookers: % Volume 2014-2018
Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2013-2018
Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2013-2018
Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Convenience Drives Performance
Freestanding Microwaves Records the Strongest Retail Volume Growth
the Increasing Offer of Prepared Food Increases the Importance of Microwaves
Competitive Landscape
Samsung-electrónica Portuguesa Leads Microwaves
Candy Hoover Portugal Catching Up
Premiumisation in the Mid-price Segment
Category Data
Table 86 Sales of Microwaves by Category: Volume 2013-2018
Table 87 Sales of Microwaves by Category: Value 2013-2018
Table 88 Sales of Microwaves by Category: % Volume Growth 2013-2018
Table 89 Sales of Microwaves by Category: % Value Growth 2013-2018
Table 90 Sales of Microwaves by Connected Appliances: % Volume 2014-2018
Table 91 NBO Company Shares of Microwaves: % Volume 2014-2018
Table 92 LBN Brand Shares of Microwaves: % Volume 2015-2018
Table 93 Distribution of Microwaves by Format: % Volume 2013-2018
Table 94 Production, Imports and Exports of Microwaves: Total Volume 2013-2018
Table 95 Forecast Sales of Microwaves by Category: Volume 2018-2023
Table 96 Forecast Sales of Microwaves by Category: Value 2018-2023
Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023
Headlines
Prospects
Dynamism in Construction Supports Growth
Fridge Freezers Boost Growth
Premiumisation the Main Driver
Competitive Landscape
Whirlpool Portugal Leads Refrigeration Appliances
New Players Gain Visibility
International Leading Players Reinforce Their Positions
Category Data
Table 99 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 100 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 103 Sales of Freezers by Format: % Volume 2013-2018
Table 104 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 105 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 108 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 113 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 114 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 115 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 116 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 117 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 118 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Construction and Home Refurbishment Projects Drive Air Treatment Products
Humidifiers and Air Purifiers Have A Limited Presence
An Atypical Summer Negatively Affects Cooling Fans
Competitive Landscape
Seb Eletrodomésticos Maintains Its Lead
the Midea Brand Achieves Good Growth
Internet Retailing Struggles To Take Off
Category Data
Table 121 Sales of Air Treatment Products by Category: Volume 2013-2018
Table 122 Sales of Air Treatment Products by Category: Value 2013-2018
Table 123 Sales of Air Treatment Products by Category: % Volume Growth 2013-2018
Table 124 Sales of Air Treatment Products by Category: % Value Growth 2013-2018
Table 125 Sales of Air Conditioners by Connected Appliances: % Volume 2014-2018
Table 126 NBO Company Shares of Air Treatment Products: % Volume 2014-2018
Table 127 LBN Brand Shares of Air Treatment Products: % Volume 2015-2018
Table 128 Distribution of Air Treatment Products by Format: % Volume 2013-2018
Table 129 Production, Imports and Exports of Air Conditioners: Total Volume 2013-2018
Table 130 Forecast Sales of Air Treatment Products by Category: Volume 2018-2023
Table 131 Forecast Sales of Air Treatment Products by Category: Value 2018-2023
Table 132 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 133 Forecast Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Stable Growth for Food Preparation Appliances in 2018
Food Processors Maintain Their Popularity
Innovation and the Purchase of Added-value Products Impact Average Unit Prices
Competitive Landscape
Seb Portugal Electrodomésticos Benefits From Its Presence Throughout Food Preparation Appliances
Private Label Food Processors Support Growth
Sustainability and Connectivity
Category Data
Table 134 Sales of Food Preparation Appliances by Category: Volume 2013-2018
Table 135 Sales of Food Preparation Appliances by Category: Value 2013-2018
Table 136 Sales of Food Preparation Appliances by Category: % Volume Growth 2013-2018
Table 137 Sales of Food Preparation Appliances by Category: % Value Growth 2013-2018
Table 138 NBO Company Shares of Food Preparation Appliances: % Volume 2014-2018
Table 139 LBN Brand Shares of Food Preparation Appliances: % Volume 2015-2018
Table 140 Distribution of Food Preparation Appliances by Format: % Volume 2013-2018
Table 141 Forecast Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 142 Forecast Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 144 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Awareness of Personal Appearance Drives Growth
Women's Shavers Negatively Affected by A Cold Summer and Improving Economic Context
Oral Care Appliances Records the Strongest Retail Volume Growth
Competitive Landscape
Procter & Gamble Portugal Benefits From the Growth of Oral Care Appliances
Philips Portuguesa Second in Personal Care Appliances
Opportunity To Develop the Shopping Experience
Category Data
Table 145 Sales of Personal Care Appliances by Category: Volume 2013-2018
Table 146 Sales of Personal Care Appliances by Category: Value 2013-2018
Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2013-2018
Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2013-2018
Table 149 Sales of Body Shavers by Format: % Volume 2013-2018
Table 150 Sales of Hair Care Appliances by Format: % Volume 2013-2018
Table 151 NBO Company Shares of Personal Care Appliances 2014-2018
Table 152 LBN Brand Shares of Personal Care Appliances 2015-2018
Table 153 Distribution of Personal Care Appliances by Format: % Volume 2013-2018
Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2018-2023
Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Health and Convenience Continue To Drive Small Cooking Appliances
Stable Growth for Coffee Machines
Electric Grills Remains Dynamic
Competitive Landscape
Seb Portugal Electrodomésticos Has A Strong Lead
Private Label Grows in Deep Fat Fryers
De'longhi Launches A New Coffee Machine
Category Data
Table 158 Sales of Small Cooking Appliances by Category: Volume 2013-2018
Table 159 Sales of Small Cooking Appliances by Category: Value 2013-2018
Table 160 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018
Table 161 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018
Table 162 Sales of Freestanding Hobs by Format: % Volume 2013-2018
Table 163 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018
Table 164 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018
Table 165 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018
Table 166 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 167 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 169 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Headlines
Prospects
Energy Efficiency and Convenience Support Growth
Stick Vacuum Cleaners the Hot Products in 2018
Robotic Vacuum Cleaners Continues To Grow
Competitive Landscape
Reputation and Innovation Continue To Support the Performance of Bshp Eletrodomésticos
Bissel Arrives in Portugal
Irobot Roomba Pressured by Competition
Category Data
Table 170 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 171 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 172 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 173 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 174 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018
Table 175 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 176 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 177 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 178 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 179 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 181 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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