+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

RTD Tea in Latvia

  • PDF Icon

    Report

  • 27 Pages
  • December 2025
  • Region: Latvia
  • Euromonitor International
  • ID: 1233640
RTD tea in Latvia continues to face declining off-trade volumes, constrained by competition from carbonates, energy drinks, and sports drinks, as well as perceptions of high sugar content. Reduced-sugar still variants offer the most resilience, catering to health-conscious consumers, while functional and premium innovations - including antioxidant-enriched, sparkling, and kombucha options - seek to maintain consumer interest.

This RTD Tea in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD tea faces ongoing challenges
INDUSTRY PERFORMANCE
  • RTD tea continues to lose ground
  • Reduced sugar offerings show greater resilience
WHAT’S NEXT?
  • RTD tea will register disappointing performance
  • Innovation, including health-focused offerings, will drive growth
  • Excise tax hike likely to impact sales of regular RTD tea
COMPETITIVE LANDSCAPE
  • Coca-Cola leads with Fuze Tea
  • Rimi gains traction with private label offerings
CHANNELS
  • Supermarkets retains leading position
  • Discounters continues to grow its share
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTSSOFT DRINKS IN LATVIA
EXECUTIVE SUMMARY
  • Challenging year for soft drinks
KEY DATA FINDINGS
INDUSTRY PEFORMANCE
  • Cold summer temperatures impact demand
  • Energy drinks registers strong performance
  • Juice continues to struggle
WHAT’S NEXT?
  • Modest recovery for soft drinks
  • Added-value categories to drive future growth
  • Excise duty increase will reshape soft drinks market
COMPETITIVE LANDSCAPE
  • Cido Grupa and Cola-Cola dominate sales
  • Aldaris AS leads growth with Vichy bottled water
CHANNELS
  • Supermarkets remains largest channel
  • Discounters gains traction
  • E-commerce expands from low base
  • Foodservice vs retail split
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources