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Sweet Spreads in Pakistan

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    Report

  • 20 Pages
  • November 2025
  • Region: Pakistan
  • Euromonitor International
  • ID: 1233661
Pakistan’s sweet spreads market is experiencing rapid growth, driven by urbanisation, busier lifestyles, and Westernised breakfast habits. Urban middle- and upper-income households increasingly favour convenient breakfast and lunchbox options such as bread with jam, chocolate spread, peanut butter, or honey. Nut- and seed-based spreads is seeing the fastest growth, driven by health-conscious consumers seeking benefits such as high protein and healthy fat content.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Urbanisation and busy lifestyles encourage demand for convenient Westernised breakfast options
INDUSTRY PERFORMANCE
  • Growing westernisation of breakfast habits
  • Nut and-seed based spreads gain traction amongst health-conscious consumers
WHAT’S NEW?
  • Expanding opportunities in underserved urban centres
  • Health and wellness trends to drive growth in nut and seed based spreads
  • Premiumisation and flavour innovation will redefine the market
COMPETITIVE LANDSCAPE
  • National Foods leads fragmented market
  • Langnese Honig capitalises on growing demand for premium honey
CHANNELS
  • Small local grocers lose share amid rise of modern channels
  • E-commerce continues to rise
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 6 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 7 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN PAKISTAN
EXECUTIVE SUMMARY
  • Economic stabilisation, urbanisation and busy lifestyles boost growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic stabilisation and urbanisation fuel strong growth in cooking ingredients and meals
  • Consumer experimentation and portfolio diversification drive industry growth
  • Health and sustainability concerns shape industry innovation
WHAT’S NEXT?
  • Urbanisation and lifestyle shifts will contribute to rapid growth
  • Health and wellness will drive innovation
  • Digital channels to unlock new growth opportunities
COMPETITIVE LANDSCAPE
  • Dalda Foods maintains its market leadership through heritage, trust, and reach
  • Shujabad Agro Industries emerges as most dynamic player
  • Market remains highly fragmented
CHANNELS
  • Small local grocers dominate sales
  • Retail channels are evolving rapidly
  • E-commerce emerges as most dynamic channel
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources