Reload: Dwindled demand due to the cost-of-living squeeze is denting revenue in 2023-24
The computer market has become increasingly saturated, with demand largely stemming from the replacement of older models. Falling consumer confidence and weak growth in real household disposable income caused consumers to delay the purchase of new computer models over the two years through 2019-20. This was exacerbated by intensifying competition from supermarkets and online-only retailers, contributing towards subdued industry sales.
Companies in this industry retail a broad range of computer and gaming products, including desktop, laptop and tablet computers. Industry retailers also sell computer software, gaming consoles and software. Operators in the industry sell products through physical stores and may also have associated online portals. Businesses that sell only through online channels are not included in the industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Game Digital Ltd
- Apple Retail UK Ltd
- Currys plc
Methodology
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