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Sleep Aids in Bulgaria

  • ID: 1240286
  • Report
  • October 2019
  • Region: Bulgaria
  • 17 pages
  • Euromonitor International
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Sleep aids was among the most dynamic OTC categories in Bulgaria during the 2019 and underpinning sales growth in the category was rising demand among urban consumers. Recent years have seen the lifestyles of those living in Sofia and Bulgaria’s other large cities become increasingly fast-paced and hectic. This, combined with the pressures felt by many Bulgarians due to low wages and the rising cost of living, particularly in Sofia, have led to many people struggling to relax at night.

The author's Sleep Aids in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sleep Aids market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Sleep Aids in Bulgaria

List of Contents and Tables
Headlines
Prospects
Increasingly Stressful Urban Lifestyles Boost Demand for Sleep Aids
Advertising and Regular New Launches Support Dynamic Performance of Sleep Aids
Unit Prices Continue To Increase As Consumers Move Towards More Expensive Items
Competitive Landscape
Sanofi-aventis Focuses on New Launches To Improve Its Position
Proliferation of Premium Brands Contributes To Category Growth
Promotional Activity in Chained Chemists/pharmacies Supports Sales Growth
Category Data
Table 1 Sales of Sleep Aids: Value 2014-2019
Table 2 Sales of Sleep Aids: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 4 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 5 Forecast Sales of Sleep Aids: Value 2019-2024
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Executive Summary
Consumer Health Continues To Benefit From Economic Develop and Rising Incomes
Limited Spending Power Continues To Suppress Sales Growth
the Industry Remains Highly Consolidated, With Tight Regulation Stifling Competition
Growth Is Recorded in Internet Retailing As Online Shopping Begins To Take Off
Moderate Sales Growth Expected in Consumer Health Over the Forecast Period
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019
Market Data
Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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