Consumer Appliances in India - Research and Markets

Inflation and the increasing cost of living have been major concerns for consumers in 2022. According to Reserve Bank of India’s Consumer Confidence Survey in September 2022, respondents expressed pessimism about their current income compared with the same period the previous year. In addition, social listening carried out by the publisher showed that Twitter posts in August and September 2022 featured words such as “inflation”, “recession” and “price” with the highest frequency.

The Consumer Appliances in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN INDIA

EXECUTIVE SUMMARY

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN INDIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Healthier growth as the pandemic eases
Demand for entry-level products
Major players step up localisation and innovation efforts

PROSPECTS AND OPPORTUNITIES

Continued upturn of unit prices owing to raw materials costs and premiumisation
Models with inverter technology and sophisticated functions set to gain popularity
Appliances and electronics specialists will lose share but remain popular

CATEGORY DATA

Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 37 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 38 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 40 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 41 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 42 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 43 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 44 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 45 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 46 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 47 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 48 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 49 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 50 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN INDIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Home laundry appliances recovers well in 2022
Semi-automatic and top load washing machines dominate home laundry appliances
Launches of smart washing machines in India

PROSPECTS AND OPPORTUNITIES

Strong growth expected in the forecast period
Automatic and front load washing machines to see growth in the forecast period
E-commerce will remain important

CATEGORY DATA

Table 51 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 52 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 53 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 54 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 55 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 56 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 57 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 58 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 59 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 60 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 61 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 62 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 64 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 65 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 66 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN INDIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Slowing of growth as life starts to return to normal
New launches from LG and Samsung, but Siemens maintains its lead
Offline stores remain important for sales of dishwashers

PROSPECTS AND OPPORTUNITIES

Inflationary pressures to impact demand for discretionary products
Customer service and listening to feedback will be important
Dishwashers to remain heavily dependent on imports

CATEGORY DATA

Table 67 Sales of Dishwashers by Category: Volume 2017-2022
Table 68 Sales of Dishwashers by Category: Value 2017-2022
Table 69 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 70 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 71 Sales of Dishwashers by Format: % Volume 2017-2022
Table 72 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 73 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 74 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 75 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 76 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 77 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 78 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 79 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN INDIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Large cooking appliances remains a small category in 2022
Lack of awareness makes the category heavily dependent on touch and feel
Well-established companies dominate

PROSPECTS AND OPPORTUNITIES

Dynamic growth expected in the forecast period due to favourable factors
Localisation will be key for growth
Players see opportunities for growth in the longer term

CATEGORY DATA

Table 80 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 81 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 82 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 83 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 84 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 85 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 86 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 87 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 88 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 89 NBO Company Shares of Ovens: % Volume 2018-2022
Table 90 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 91 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 92 NBO Company Shares of Cookers: % Volume 2018-2022
Table 93 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 94 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 95 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 96 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 97 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 98 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN INDIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Lower demand in 2022 as inflation and fear of recession affect purchasing decisions
New launches focus on health and localisation
Microwaves remain popular gifting items

PROSPECTS AND OPPORTUNITIES

Traditional methods of cooking and new appliances to limit the usage of microwaves
Manufacturers will need to help consumers simplify their lives
Built-in microwaves expected to remain a nascent category

CATEGORY DATA

Table 99 Sales of Microwaves by Category: Volume 2017-2022
Table 100 Sales of Microwaves by Category: Value 2017-2022
Table 101 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 102 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 103 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 104 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 105 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 106 Distribution of Microwaves by Format: % Volume 2017-2022
Table 107 Production of Microwaves: Total Volume 2017-2022
Table 108 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 109 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 110 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN INDIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Better performance than during the worst pandemic years
Saving time and efficiency remain key selling points
Bajaj Electricals maintains its leading position and extends its share

PROSPECTS AND OPPORTUNITIES

Strong growth expected in the forecast period, especially for quieter blenders
Health and convenience will be important drivers of growth
E-commerce to benefit as the category is comparatively mature

CATEGORY DATA

Table 112 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 113 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 114 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 115 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 117 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 118 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 119 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 120 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 121 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 122 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN INDIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Time-pressed consumers value small cooking appliances
Freestanding hobs dominates small cooking appliances
TTK Prestige remains the leader in small cooking appliances

PROSPECTS AND OPPORTUNITIES

Growth expected due to post-pandemic normalisation and gifting
Competitive landscape set to remain fragmented, but strategic acquisitions likely
Deals and discounts will be part of companies’ growth plans

CATEGORY DATA

Table 123 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 124 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 125 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 126 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 127 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 128 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 129 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 130 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 131 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 132 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 133 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 134 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN INDIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Slower growth with normalisation and the return of domestic help
Availability of different options in the market supports growth
Indian consumers are increasingly interested in robotic vacuum cleaners

PROSPECTS AND OPPORTUNITIES

Vacuum cleaners likely to return to decline in the forecast period
Omnichannel retailing to benefit vacuum cleaners
Direct selling unlikely to recover its pre-pandemic share

CATEGORY DATA

Table 135 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 136 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 137 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 138 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 139 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 140 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 141 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 142 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 143 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 144 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 145 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN INDIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Sales rise due to increased mobility as pandemic impact eases
Promotion and expansion of products targeted towards women
New launches also seen in male grooming products

PROSPECTS AND OPPORTUNITIES

Personal care appliances set to see solid growth over the forecast period
Digital channels will play a significant role in shaping consumer demand
Although e-commerce set to grow, offline stores important for demonstrations

CATEGORY DATA

Table 146 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 147 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 148 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 149 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 150 Sales of Body Shavers by Format: % Volume 2017-2022
Table 151 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 152 NBO Company Shares of Personal Care Appliances 2018-2022
Table 153 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 154 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 155 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 156 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 157 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 158 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN INDIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Hot summer and pent-up demand support growth in 2022
New launches in air treatment products
Premiumisation targets smaller groups

PROSPECTS AND OPPORTUNITIES

Strong growth expected over the forecast period due to a variety of factors
Air pollution to make air treatment categories relevant in the forecast period
Although nascent, smart air treatment products set to see gradual growth

CATEGORY DATA

Table 159 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 160 Sales of Air Treatment Products by Category: Value 2017-2022
Table 161 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 162 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 163 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 164 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 165 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 166 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 167 Production of Air Conditioners: Total Volume 2017-2022
Table 168 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 169 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 170 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 171 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

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