Inflation and the increasing cost of living have been major concerns for consumers in 2022. According to Reserve Bank of India’s Consumer Confidence Survey in September 2022, respondents expressed pessimism about their current income compared with the same period the previous year. In addition, social listening carried out by the publisher showed that Twitter posts in August and September 2022 featured words such as “inflation”, “recession” and “price” with the highest frequency.
The Consumer Appliances in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Appliances in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
CONSUMER APPLIANCES IN INDIADISCLAIMERREFRIGERATION APPLIANCES IN INDIAKEY DATA FINDINGSHOME LAUNDRY APPLIANCES IN INDIAKEY DATA FINDINGSDISHWASHERS IN INDIAKEY DATA FINDINGSLARGE COOKING APPLIANCES IN INDIAKEY DATA FINDINGSMICROWAVES IN INDIAKEY DATA FINDINGSFOOD PREPARATION APPLIANCES IN INDIAKEY DATA FINDINGSSMALL COOKING APPLIANCES IN INDIAKEY DATA FINDINGSVACUUM CLEANERS IN INDIAKEY DATA FINDINGSPERSONAL CARE APPLIANCES IN INDIAKEY DATA FINDINGSAIR TREATMENT PRODUCTS IN INDIAKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Consumer appliances in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for consumer appliances?
MARKET INDICATORS
- Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
- Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
- Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
- Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
- Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
- Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
- Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
- Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
- Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
- Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
- Table 11 Sales of Small Appliances by Category: Volume 2017-2022
- Table 12 Sales of Small Appliances by Category: Value 2017-2022
- Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
- Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
- Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
- Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
- Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
- Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
- Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
- Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
- Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
- Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
- Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
- Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
- Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
- Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
- Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
- Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
- Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
- Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
- Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
- Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
2022 DEVELOPMENTS
- Healthier growth as the pandemic eases
- Demand for entry-level products
- Major players step up localisation and innovation efforts
PROSPECTS AND OPPORTUNITIES
- Continued upturn of unit prices owing to raw materials costs and premiumisation
- Models with inverter technology and sophisticated functions set to gain popularity
- Appliances and electronics specialists will lose share but remain popular
CATEGORY DATA
- Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
- Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
- Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
- Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
- Table 37 Sales of Fridge Freezers by Format: % Volume 2017-2022
- Table 38 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
- Table 39 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
- Table 40 Sales of Fridges by Volume Capacity: % Volume 2017-2022
- Table 41 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
- Table 42 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
- Table 43 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
- Table 44 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
- Table 45 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
- Table 46 Production of Refrigeration Appliances: Total Volume 2017-2022
- Table 47 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
- Table 48 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
- Table 49 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
- Table 50 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Home laundry appliances recovers well in 2022
- Semi-automatic and top load washing machines dominate home laundry appliances
- Launches of smart washing machines in India
PROSPECTS AND OPPORTUNITIES
- Strong growth expected in the forecast period
- Automatic and front load washing machines to see growth in the forecast period
- E-commerce will remain important
CATEGORY DATA
- Table 51 Sales of Home Laundry Appliances by Category: Volume 2017-2022
- Table 52 Sales of Home Laundry Appliances by Category: Value 2017-2022
- Table 53 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
- Table 54 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
- Table 55 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
- Table 56 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
- Table 57 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
- Table 58 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
- Table 59 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
- Table 60 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
- Table 61 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
- Table 62 Production of Home Laundry Appliances: Total Volume 2017-2022
- Table 63 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
- Table 64 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
- Table 65 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
- Table 66 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Slowing of growth as life starts to return to normal
- New launches from LG and Samsung, but Siemens maintains its lead
- Offline stores remain important for sales of dishwashers
PROSPECTS AND OPPORTUNITIES
- Inflationary pressures to impact demand for discretionary products
- Customer service and listening to feedback will be important
- Dishwashers to remain heavily dependent on imports
CATEGORY DATA
- Table 67 Sales of Dishwashers by Category: Volume 2017-2022
- Table 68 Sales of Dishwashers by Category: Value 2017-2022
- Table 69 Sales of Dishwashers by Category: % Volume Growth 2017-2022
- Table 70 Sales of Dishwashers by Category: % Value Growth 2017-2022
- Table 71 Sales of Dishwashers by Format: % Volume 2017-2022
- Table 72 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
- Table 73 NBO Company Shares of Dishwashers: % Volume 2018-2022
- Table 74 LBN Brand Shares of Dishwashers: % Volume 2019-2022
- Table 75 Distribution of Dishwashers by Format: % Volume 2017-2022
- Table 76 Forecast Sales of Dishwashers by Category: Volume 2022-2027
- Table 77 Forecast Sales of Dishwashers by Category: Value 2022-2027
- Table 78 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
- Table 79 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Large cooking appliances remains a small category in 2022
- Lack of awareness makes the category heavily dependent on touch and feel
- Well-established companies dominate
PROSPECTS AND OPPORTUNITIES
- Dynamic growth expected in the forecast period due to favourable factors
- Localisation will be key for growth
- Players see opportunities for growth in the longer term
CATEGORY DATA
- Table 80 Sales of Large Cooking Appliances by Category: Volume 2017-2022
- Table 81 Sales of Large Cooking Appliances by Category: Value 2017-2022
- Table 82 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
- Table 83 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
- Table 84 Sales of Built-in Hobs by Format: % Volume 2017-2022
- Table 85 Sales of Ovens by Connected Appliances: % Volume 2018-2022
- Table 86 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
- Table 87 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
- Table 88 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
- Table 89 NBO Company Shares of Ovens: % Volume 2018-2022
- Table 90 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
- Table 91 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
- Table 92 NBO Company Shares of Cookers: % Volume 2018-2022
- Table 93 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
- Table 94 Production of Large Cooking Appliances: Total Volume 2017-2022
- Table 95 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
- Table 96 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
- Table 97 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
- Table 98 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Lower demand in 2022 as inflation and fear of recession affect purchasing decisions
- New launches focus on health and localisation
- Microwaves remain popular gifting items
PROSPECTS AND OPPORTUNITIES
- Traditional methods of cooking and new appliances to limit the usage of microwaves
- Manufacturers will need to help consumers simplify their lives
- Built-in microwaves expected to remain a nascent category
CATEGORY DATA
- Table 99 Sales of Microwaves by Category: Volume 2017-2022
- Table 100 Sales of Microwaves by Category: Value 2017-2022
- Table 101 Sales of Microwaves by Category: % Volume Growth 2017-2022
- Table 102 Sales of Microwaves by Category: % Value Growth 2017-2022
- Table 103 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
- Table 104 NBO Company Shares of Microwaves: % Volume 2018-2022
- Table 105 LBN Brand Shares of Microwaves: % Volume 2019-2022
- Table 106 Distribution of Microwaves by Format: % Volume 2017-2022
- Table 107 Production of Microwaves: Total Volume 2017-2022
- Table 108 Forecast Sales of Microwaves by Category: Volume 2022-2027
- Table 109 Forecast Sales of Microwaves by Category: Value 2022-2027
- Table 110 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
- Table 111 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Better performance than during the worst pandemic years
- Saving time and efficiency remain key selling points
- Bajaj Electricals maintains its leading position and extends its share
PROSPECTS AND OPPORTUNITIES
- Strong growth expected in the forecast period, especially for quieter blenders
- Health and convenience will be important drivers of growth
- E-commerce to benefit as the category is comparatively mature
CATEGORY DATA
- Table 112 Sales of Food Preparation Appliances by Category: Volume 2017-2022
- Table 113 Sales of Food Preparation Appliances by Category: Value 2017-2022
- Table 114 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
- Table 115 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
- Table 116 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
- Table 117 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
- Table 118 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
- Table 119 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
- Table 120 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
- Table 121 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
- Table 122 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Time-pressed consumers value small cooking appliances
- Freestanding hobs dominates small cooking appliances
- TTK Prestige remains the leader in small cooking appliances
PROSPECTS AND OPPORTUNITIES
- Growth expected due to post-pandemic normalisation and gifting
- Competitive landscape set to remain fragmented, but strategic acquisitions likely
- Deals and discounts will be part of companies’ growth plans
CATEGORY DATA
- Table 123 Sales of Small Cooking Appliances by Category: Volume 2017-2022
- Table 124 Sales of Small Cooking Appliances by Category: Value 2017-2022
- Table 125 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
- Table 126 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
- Table 127 Sales of Freestanding Hobs by Format: % Volume 2017-2022
- Table 128 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
- Table 129 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
- Table 130 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
- Table 131 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
- Table 132 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
- Table 133 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
- Table 134 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Slower growth with normalisation and the return of domestic help
- Availability of different options in the market supports growth
- Indian consumers are increasingly interested in robotic vacuum cleaners
PROSPECTS AND OPPORTUNITIES
- Vacuum cleaners likely to return to decline in the forecast period
- Omnichannel retailing to benefit vacuum cleaners
- Direct selling unlikely to recover its pre-pandemic share
CATEGORY DATA
- Table 135 Sales of Vacuum Cleaners by Category: Volume 2017-2022
- Table 136 Sales of Vacuum Cleaners by Category: Value 2017-2022
- Table 137 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
- Table 138 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
- Table 139 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
- Table 140 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
- Table 141 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
- Table 142 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
- Table 143 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
- Table 144 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
- Table 145 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Sales rise due to increased mobility as pandemic impact eases
- Promotion and expansion of products targeted towards women
- New launches also seen in male grooming products
PROSPECTS AND OPPORTUNITIES
- Personal care appliances set to see solid growth over the forecast period
- Digital channels will play a significant role in shaping consumer demand
- Although e-commerce set to grow, offline stores important for demonstrations
CATEGORY DATA
- Table 146 Sales of Personal Care Appliances by Category: Volume 2017-2022
- Table 147 Sales of Personal Care Appliances by Category: Value 2017-2022
- Table 148 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
- Table 149 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
- Table 150 Sales of Body Shavers by Format: % Volume 2017-2022
- Table 151 Sales of Hair Care Appliances by Format: % Volume 2017-2022
- Table 152 NBO Company Shares of Personal Care Appliances 2018-2022
- Table 153 LBN Brand Shares of Personal Care Appliances 2019-2022
- Table 154 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
- Table 155 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
- Table 156 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
- Table 157 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
- Table 158 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Hot summer and pent-up demand support growth in 2022
- New launches in air treatment products
- Premiumisation targets smaller groups
PROSPECTS AND OPPORTUNITIES
- Strong growth expected over the forecast period due to a variety of factors
- Air pollution to make air treatment categories relevant in the forecast period
- Although nascent, smart air treatment products set to see gradual growth
CATEGORY DATA
- Table 159 Sales of Air Treatment Products by Category: Volume 2017-2022
- Table 160 Sales of Air Treatment Products by Category: Value 2017-2022
- Table 161 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
- Table 162 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
- Table 163 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
- Table 164 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
- Table 165 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
- Table 166 Distribution of Air Treatment Products by Format: % Volume 2017-2022
- Table 167 Production of Air Conditioners: Total Volume 2017-2022
- Table 168 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
- Table 169 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
- Table 170 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
- Table 171 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027