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Deodorants in Georgia

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    Report

  • 18 Pages
  • May 2023
  • Region: Georgia
  • Euromonitor International
  • ID: 1240343
As concern surrounding COVID-19 reduces, a return to pre-pandemic lifestyles encouraged Georgians to spend more time outside of the home. The rising focus on health and wellness following the pandemic has further encouraged consumers to take part in sports and exercise. These factors drove the demand for deodorants in 2022, with a rising number of social events and occasions boosting use. In addition, a growing number of tourists and emigrants stimulated retail volume sales of deodorants through...

The Deodorants in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

DEODORANTS IN GEORGIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • A return to active lifestyles boosts retail volume sales of deodorants
  • Deodorant sprays offer a wide assortment but face availability issues
  • Unilever retains its leadership of deodorants with a wide product portfolio of mass brands
PROSPECTS AND OPPORTUNITIES
  • Positive growth is driven by enhanced hygiene standards and product innovation
  • Rising unit prices leads consumers to search for deals and discounts
  • Deodorant sprays remain popular, despite health challenges
CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2017-2022
  • Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
  • Table 7 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources