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Dishwashing in Portugal

  • ID: 1240367
  • Report
  • Region: Portugal
  • 14 pages
  • Euromonitor International
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Despite strong promotional activity, which had a direct impact on prices, category value sales grew in 2018, as they benefited from penetration growth of automatic dishwashers, boosted by new construction and house refurbishments. Also, increased urbanisation and consumers looking for time saving options in home care tasks increased the frequency of use of automatic dishwashing.

The Dishwashing in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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DISHWASHING IN PORTUGAL

List of Contents and Tables
Headlines
Prospects
Automatic Dishwashing Supports Positive Category Performance
Hand Dishwashing Remains Stable in Value
Dishwashing Additives Benefit From Presence of Older Dishwashers
Competitive Landscape
Fairy Has High Brand Loyalty in Hand Dishwashing
Finish Reinforces Its Leadership in Automatic Dishwashing
Dishwashing Sales Concentrated Among Two Retailers
Category Data
Category Indicators
Table 1 Household Possession of Dishwashers 2013-2018
Category Data
Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Executive Summary
Positive Economic Context Supports Home Care Performance
Average Price Rises, Despite Frequent Promotional Activity
Mercadona Announced Entry in Portugal Is Accelerating Retailers Strategies
Industry Search for Additional Sources of Revenue Brings Dynamism To the Market
Good Prospects for Home Care Growth
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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