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Hair Care in Georgia

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    Report

  • 21 Pages
  • May 2025
  • Region: Georgia
  • Euromonitor International
  • ID: 1240400
Retail value sales of hair care increased in Georgia in 2024, with both volume and value sales rising. This expansion was largely driven by the continued development of modern grocery retail into regional areas, which improved accessibility and availability. In addition, the active expansion of pharmacies across Georgian regions played a key role in widening the assortment of hair care products available to consumers.

The Hair Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Targeted solutions and hair care treatments drive growth in 2024
  • Procter & Gamble Co retains its lead through well-established, affordable brands
  • Convenience and the rise of online marketplaces supports sales of retail e-commerce
PROSPECTS AND OPPORTUNITIES
  • Salon professional hair care is set to grow, supported by promotions in salons
  • Brand loyalty is anticipated to remain strong, though consumers will seek promotions
  • Innovation is set to focus on specialised treatments to boost value
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2019-2024
  • Table 2 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
  • Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
  • Table 8 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 9 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
  • Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources