Herbal/Traditional Products in Bulgaria

Value sales of herbal/traditional products in Bulgaria increased in 2025. Bulgaria’s long-standing reliance on natural medicine played a key role in sustaining demand, as herbal remedies are widely perceived as safer and more affordable alternatives to conventional pharmaceuticals. The country’s abundant flora, with around one-fifth of plants carrying therapeutic properties, supports the deep cultural roots of this preference.

The Herbal/Traditional Products in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Herbal/Traditional Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.