+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Men's Grooming in Germany

  • ID: 1240478
  • Report
  • Region: Germany
  • 20 pages
  • Euromonitor International
1 of 2
In 2018, sales in men’s grooming remained fairly static in current value terms. This can largely be attributed to the poor volume performance of men’s shaving, and the decrease in unit prices in an attempt to turn around the decline from 2017. Men’s shaving suffered from weaker demand at the end of the review period due to the popularity of beards and the convenience of electric razors, which translated into decreasing volumes.

The author's Men's Grooming in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Men's Grooming in Germany

List of Contents and Tables
Headlines
Prospects
Men's Shaving Sees A Poor Performance...
...whilst Men's Toiletries Sees Growth
New Launches Follow the Beard Trend
Competitive Landscape
Procter & Gamble Loses Ground
Wilkinson Sword Moves Its Focus Away From Razors and Blades
Men Increasingly Favour Premium Products
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2013-2018
Table 2 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Executive Summary
Positive Performance for Beauty and Personal Care
Skin Care Remains Most Lucrative
L'oréal Continues To Lead Despite High Fragmentation
Natural Remains A Key Theme, With Vegan and Clean Ingredients
Sustainability and Natural Are Engines for Growth in the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll