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Oral Care in Georgia

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    Report

  • 20 Pages
  • May 2025
  • Region: Georgia
  • Euromonitor International
  • ID: 1240500
In 2024, value sales of oral care increased, driven by the expansion of modern grocery retail in Georgian regions. This development enabled a wider range of oral care products to become accessible to a broader consumer base. Toothpaste remained the largest and most frequently used product within the category, recording a solid increase in share and emerging as the most dynamic category of the year.

The Oral Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Affordability, availability and the essential nature of products drives sales in 2024
  • Multinationals retain the lead of oral care, with wide product assortments and well-established brands
  • Small local grocers remain the leading channel, although share is lost to modern stores
PROSPECTS AND OPPORTUNITIES
  • The promotion of strong oral hygiene is expected to support sales in all areas of oral care
  • Price sensitivity will lead consumers to seek price discounts and promotions
  • Innovations will rise within premium, technologically advanced oral care
CATEGORY DATA
  • Table 1 Sales of Oral Care by Category: Value 2019-2024
  • Table 2 Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Toothbrushes by Category: Value 2019-2024
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2019-2024
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
  • Table 6 NBO Company Shares of Oral Care: % Value 2020-2024
  • Table 7 LBN Brand Shares of Oral Care: % Value 2021-2024
  • Table 8 Forecast Sales of Oral Care by Category: Value 2024-2029
  • Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
  • Table 10 Forecast Sales of Toothbrushes by Category: Value 2024-2029
  • Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources