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Sun Care in Georgia

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    Report

  • 18 Pages
  • May 2025
  • Region: Georgia
  • Euromonitor International
  • ID: 1240597
In 2024, value sales of sun care in Georgia recorded a double-digit increase, driven by a combination of factors including the sunny Georgian climate, the presence of tourists, and growing consumer awareness regarding the harmful effects of sun exposure. The wide availability of sun care products in modern retail outlets, alongside discounts and promotional campaigns, further supported the category’s strong performance.

The Sun Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sun Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wide availability, warm weather and tourism supports sales of sun care
  • Beiersdorf AG retains its lead through well-established brand Nivea
  • Retail e-commerce records strong growth as leading pharmacies enhance their online spaces
PROSPECTS AND OPPORTUNITIES
  • Heightened awareness of daily sun care routines is expected to drive growth
  • Beauty products that include SPF are set to become rising competition for sun care
  • Innovations are set to focus on added benefits and convenient formats to drive sales
CATEGORY DATA
  • Table 1 Sales of Sun Care by Category: Value 2019-2024
  • Table 2 Sales of Sun Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Sun Care by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Sun Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Sun Care: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
  • Table 7 Forecast Sales of Sun Care by Category: Value 2024-2029
  • Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources