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Tea in Georgia

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    Report

  • 22 Pages
  • November 2025
  • Region: Georgia
  • Euromonitor International
  • ID: 1240610
Sales of tea in Georgia are maintaining a positive performance in 2025, in both value and volume terms, and with demand fairly steady. Sales are also being supported by the fact that tea is seen as a healthy beverage, which is reflected in the popularity of fruit/herbal tea.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Positive performance of tea supported by steady demand and health and wellness trends
INDUSTRY PERFORMANCE
  • Tea remains a popular hot beverage, with strong local production
  • Strong growth of fruit/herbal tea supported by growing assortment of offers and health and wellness trends
WHAT’S NEXT?
  • Positive sales will continue over the forecast period, with a widening assortment expected
  • Price sensitivity will continue, while retailers balance cost with a widening assortment
  • Health and wellness trends will support sales of healthier-positioned teas
COMPETITIVE LANDSCAPE
  • Geoplant benefits from its best-selling Gurieli tea, offering local and natural products
  • Orimi Trade benefits from growth in its Greenfield brand of tea
CHANNELS
  • Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
  • Retail e-commerce continues to grow from a modest sales base, thanks to developments from notable delivery services
CATEGORY DATA
  • Table 1 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 2 Retail Sales of Tea by Category: Value 2020-2025
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERHOT DRINKS IN GEORGIA
EXECUTIVE SUMMARY
  • Positive sales continue, supported by baseline demand, immigration, and tourism
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Price sensitivity continues, leading to more frequent discounts and promotions
  • Refill packages and international coffee varieties grow in demand
  • Health and wellness trends most evident in tea
WHAT’S NEXT?
  • Overall stable sales expected over the forecast period
  • Health and wellness teas and premium coffee set to be key trends
  • Price sensitivity will continue to influence purchasing decisions and stimulate competition
COMPETITIVE LANDSCAPE
  • Jacobs Douwe Egberts benefits from strong positioning in coffee, ongoing innovation, and sustainability efforts
  • Greenfield tea benefits from wide availability and strong portfolio of popular options
CHANNELS
  • Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
  • Retail e-commerce continues to grow from a modest sales base, thanks to developments from notable delivery services
  • Foodservice vs retail split
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources