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Air Care in Estonia

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    Report

  • 15 Pages
  • February 2024
  • Region: Estonia
  • Euromonitor International
  • ID: 1268780
Overall, air care performed well in terms of volume growth. However, the standout performer in 2023 was liquid air fresheners, which in spite of significant price rises, also registered double-digit percentage volume growth. The strong performance was boosted by an increasing range on offer. The scents also tend to be more premium than other offerings. In addition, the attractive packaging of liquid air fresheners ensures they are not an eyesore within a living space.

The Air Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

AIR CARE IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Liquid air fresheners sees volume sales increase by a fifth
  • Spray/aerosol air fresheners account for most volume sales
  • Reckitt Benckiser holds on to strong lead with Air Wick
PROSPECTS AND OPPORTUNITIES
  • Liquid air fresheners continues high growth trajectory
  • New launches to expand “other” air care
  • Environmental and health concerns impact offerings in air care
CATEGORY DATA
  • Table 1 Sales of Air Care by Category: Value 2018-2023
  • Table 2 Sales of Air Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Air Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Air Care: % Value 2020-2023
  • Table 5 Forecast Sales of Air Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME CARE IN ESTONIA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2018-2023
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2018-2023
  • Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 13 Distribution of Home Care by Format: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources