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Analgesics in Kenya

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    Report

  • 24 Pages
  • January 2024
  • Region: Kenya
  • Euromonitor International
  • ID: 1268793
Analgesics experienced a rise in unit prices due to inflationary pressure, which pushed up the price of imported medications and locally-produced options. Current value growth accelerated in 2023 as a result of this trend. Brand loyalty remains strong in analgesics, especially for brands that have proven efficacy, with some consumers choosing not to trade down to cheaper brands.

The Analgesics in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Systemic Analgesics, Topical Analgesics/Anaesthetic.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Analgesics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ANALGESICS IN KENYAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation leads to rising prices across the category
  • Greater awareness among consumers about product usage
  • Companies use new product formats as point of differentiation
PROSPECTS AND OPPORTUNITIES
  • Administrative challenges to curb industry growth
  • Affordability concerns offer opportunities for local players
  • Companies should prioritise marketing to maintain brand recall
CATEGORY DATA
  • Table 1 Sales of Analgesics by Category: Value 2018-2023
  • Table 2 Sales of Analgesics by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Analgesics: % Value 2019-2023
  • Table 4 LBN Brand Shares of Analgesics: % Value 2020-2023
  • Table 5 Forecast Sales of Analgesics by Category: Value 2023-2028
  • Table 6 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources