Away-From-Home Tissue and Hygiene in China

Away-from-home (AFH) tissue saw steady growth in both volume and current value terms in China in 2024, driven by the recovery of the hospitality and foodservice industries. As restaurants, hotels, and public facilities experienced a rebound in traffic, demand for AFH tissue products, especially AFH boxed facial tissues and AFH paper towels, increased accordingly in horeca. However, the penetration rate of AFH tissue remains relatively low, indicating significant room for further expansion.

The Away-from-Home Tissue and Hygiene in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.