Bath and Shower in Poland

Bath and shower experienced healthy growth in 2024, even amid declining inflation. While price increases persisted, they were more moderate than in 2023. The growing appeal of natural ingredients and cleaner formulations is reshaping consumer expectations and fuelling demand for new, often local, players. Products with simple, recognisable ingredient lists, appealing fragrances, and added skin benefits are receiving increased attention, particularly among younger, health-conscious consumers.

The Bath and Shower in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Bath and Shower market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.