Despite the high inflation rates and strong rise in unit prices in 2022, still bottled water posted the fastest growth rate in soft drinks, in retail volume terms. The availability of economy sachet packs (popularly called ‘pure water’) and economy PET bottles, which are more expensive then sachet water, but cheaper then premium brands, ensured the strong performance of still bottled water.
The Bottled Water in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Bottled Water in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bottled Water market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
BOTTLED WATER IN NIGERIAKEY DATA FINDINGS
2022 DEVELOPMENTS
- Economy sachets and PET bottles drive volume sales amid rising inflation
- Highly fragmented category led by Coca-Cola Nigeria Ltd
- Cway makes headway with mid-price brand
- Affordable sachets and PET bottles will drive sales in forthcoming period
- Upward pressure on prices expected
- Niche categories to see solid growth as middle-income consumers experiment
- Table 1 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
- Table 2 Off-trade Sales of Bottled Water by Category: Value 2017-2022
- Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
- Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
- Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
- Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
- Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
- Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
- Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
- Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
- Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- 2022 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
- Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
- Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
- Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
- Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
- Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
- Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
- Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
- Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
- Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
- Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
- Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
- Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
- Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
- Table 37 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
- Table 38 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
- Fountain sales in Nigeria
SOURCES
- Summary 1 Research Sources
