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Colour Cosmetics in Estonia

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    Report

  • 21 Pages
  • May 2025
  • Region: Estonia
  • Euromonitor International
  • ID: 1268901
Colour cosmetics in Estonia posted steady value growth in 2024, as consumers return to offices, events, and everyday grooming. Rather than dramatic looks, make-up trends leaned toward natural, polished appearances, with light foundation, brow gels, and tinted balms taking priority. Consistent demand was evident in facial make-up and lip colour, with BB creams and multi-use products performing particularly well.

The Colour Cosmetics in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumers are selective in colour cosmetics with price top of mind
  • L'Oréal Baltic SIA faces tough competition from Cosonova’s brands
  • Retail e-commerce bolsters its position in colour cosmetics
PROSPECTS AND OPPORTUNITIES
  • Social media trends and influencers will shape category demand
  • Shift in make-up use to self-expression opens up new opportunities
  • Innovation will focus on minimalism and skin-enhancing formulas
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
  • Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN ESTONIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources