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Deodorants in Estonia

  • ID: 1268931
  • Report
  • Region: Estonia
  • 21 pages
  • Euromonitor International
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Estonians tend to prefer more traditional deodorant types, which explains the dominance of deodorant roll-ons and deodorant sprays. At the same time, the constant innovation and regular updates in deodorant offerings show that consumers always look for improved deodorant formulas and do not stick to a particular product. However, most recent developments come within these two leading deodorant formats, whilst other formats struggle to gain any sufficient consumer attention in Estonia.

The author's Deodorants in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Deodorants in Estonia

List of Contents and Tables
Headlines
Prospects
Most Estonians Prefer Traditional Deodorant Types
Deodorant Roll-ons Sees the Fastest Growth in 2018
Increasing Disposable Income Expected To Contribute To Category's Growth
Competitive Landscape
Procter & Gamble and L'oréal Lead Deodorants in 2018
Pariisi Vee Sees the Fastest Growth in 2018
Intensified Competition To Prompt Active Innovation in Upcoming Years
Category Data
Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 7 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Executive Summary
Beauty and Personal Care Continues To See Positive Development in Estonia
Premiumisation Trend Dominates Beauty and Personal Care
Multinational Brands Maintain Their Dominance
New Brand Names Expand Their Product Ranges in 2018
Beauty and Personal Care Is Set To Achieve Positive Growth Over the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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