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Deodorants in Peru

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    Report

  • 20 Pages
  • April 2024
  • Region: Peru
  • Euromonitor International
  • ID: 1268934
Sales in deodorants were supported by the weather conditions in Peru in 2023, resulting in healthy value growth and more tempered volume growth. Indeed, the country experienced hot temperatures in 2023, along with effects from the El Niño phenomenon which brought intense heat waves in different regions. Ultimately, these high temperatures, together with strong humidity in some regions of the country, make it increasingly necessary for Peruvian consumers to bathe and deodorise more often.

The Deodorants in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Deodorants market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Weather conditions trigger growth of dry and non-greasy formats in deodorants
  • New launches stimulate deodorant sales in Peru
  • Larger formats attract consumers who seek bulk cost savings
PROSPECTS AND OPPORTUNITIES
  • Trend towards natural products reaches deodorants
  • Dryness and anti-stain features will remain attractive in deodorants
  • Private label expected to expand further in coming years
CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2018-2023
  • Table 2 Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Deodorants: % Value 2019-2023
  • Table 5 LBN Brand Shares of Deodorants: % Value 2020-2023
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
  • Table 7 Forecast Sales of Deodorants by Category: Value 2023-2028
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN PERU
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources