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Deodorants in Serbia

  • ID: 1268935
  • Report
  • Region: Serbia
  • 18 pages
  • Euromonitor International
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Even though deodorant sprays lost marginal value share within overall deodorants in 2018, it accounted for by far the largest share of sales. In fact, deodorant sprays saw its value share increase over the review period, holding a higher share in 2018 compared with 2013. Ranked second within deodorants in 2018 was deodorant sticks, closely followed by deodorant roll-ons, whilst all other categories accounted for very low value shares.

The author's Deodorants in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Deodorants in Serbia

List of Contents and Tables
Headlines
Prospects
Deodorant Sprays Remains by Far the Most Popular Category, But Loses Value Share
Consumers Become Increasingly Dissatisfied With High Unit Prices
the Distribution of Deodorants Keeps Modernising
Competitive Landscape
the Leading Players Are the Most Active in Terms of New Launches
Television Commercials Are Still the Most Important in Terms of Marketing
Private Label Is Unable To Claim Significant Share
Category Data
Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 7 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Executive Summary
Continued Steady Growth for Beauty and Personal Care
New Ingredients and Convenience Are Important New Product Developments
Many Smaller Players Gain Share, But the Leading Three Producers Also Increase
Many Premium Products Are Frequently Offered at Discounted Prices
Accelerated Growth Is Anticipated for the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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