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Hair Care in Estonia

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    Report

  • 22 Pages
  • May 2025
  • Region: Estonia
  • Euromonitor International
  • ID: 1269019
Hair care in Estonia witnessed flat volume sales over 2024, although there were some value gains as consumers made subtle switches and traded up. Core hair care routines remained intact, as most consumers continued purchasing basic shampoo and conditioner, but showed a growing openness to added-value products like anti-frizz treatments, scalp-soothing formulas, and colour-protective care.

The Hair Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stable demand as consumers maintain basic hair care routines
  • L'Oréal Baltic SIA strengthens its key position in hair care
  • Supermarkets lose some ground to e-commerce and specialist retailers
PROSPECTS AND OPPORTUNITIES
  • Consumers to extend hair care routines to address specific concerns
  • Scalp care to emerge as standalone category
  • Science-led formulations and functional offerings to fuel innovation strategies
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2019-2024
  • Table 2 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
  • Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
  • Table 8 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 9 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
  • Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN ESTONIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources