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Men's Grooming in Brazil

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    Report

  • 29 Pages
  • July 2022
  • Region: Brazil
  • Euromonitor International
  • ID: 1269108
Men's grooming has suffered from the negative impact of the pandemic. However, it served to reinforce concepts and brought new business opportunities. Men's fragrances, for example, remains the most popular product type in the category, being considered essential by many male consumers. Demand for men’s fragrances increased in 2020, and despite a marginal drop in 2021, retail volume sales remained above pre-pandemic levels, with further growth potential over the forecast period.

The Men's Grooming in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MEN'S GROOMING IN BRAZIL


KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Post-pandemic recovery hampered by inflation, while men’s fragrances continues to drive category
  • Brazilian men are increasingly interested in self-care
  • In-person sales preferred, despite rise of e-commerce

PROSPECTS AND OPPORTUNITIES

  • Collaborations and brand ambassadors can support growth and expansion
  • Sustainability and social responsibility on the rise
  • Beauty ideals no longer a taboo for Brazilian men

CATEGORY DATA

  • Table 1 Sales of Men’s Grooming by Category: Value 2016-2021
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2017-2021
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

BEAUTY AND PERSONAL CARE IN BRAZIL

EXECUTIVE SUMMARY

  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

  • Summary 1 Research Sources