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Men's Grooming in Estonia

  • ID: 1269111
  • Report
  • Region: Estonia
  • 22 pages
  • Euromonitor International
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Men’s grooming continued to show relatively strong growth in 2018. In general, Estonian men tend to spend more time and money on their appearance. As a result men use a more diverse range of products and use these products more regularly. This has benefitted men’s grooming in multiple ways, depending on the category. On one hand, men are more willing to use products they were not using before, such as skin care or male-orientated hair care products.

The author's Men's Grooming in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Men's Grooming in Estonia

List of Contents and Tables
Headlines
Prospects
Men's Grooming Continues To Develop As Men Pay More Attention To Their Appearance
Premium Products and Skin Care See the Fastest Growth in 2018
Fashion of Growing Beards Negatively Impacts Largest Men's Grooming Categories
Competitive Landscape
Procter & Gamble Maintains Its Leadership in Men's Grooming in 2018
Joost-level Achieves the Fastest Growth in Men's Grooming
Developing Categories Expected To Impact Shares of Leading Players More
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2013-2018
Table 2 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Executive Summary
Beauty and Personal Care Continues To See Positive Development in Estonia
Premiumisation Trend Dominates Beauty and Personal Care
Multinational Brands Maintain Their Dominance
New Brand Names Expand Their Product Ranges in 2018
Beauty and Personal Care Is Set To Achieve Positive Growth Over the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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