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Men's Grooming in Italy

  • ID: 1269115
  • Report
  • June 2019
  • Region: Italy
  • 20 Pages
  • Euromonitor International
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Men’s grooming was negatively impacted by the fall in Italian consumers’ confidence in 2018, but its potential for growth remains high in the country. Men are becoming increasingly careful to maintain their appearances and are keen to invest in men’s grooming, as well as services offered by beauty salons.

The Men's Grooming in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Men's Grooming in Italy

List of Contents and Tables
Headlines
Prospects
Millennials Set To Drive Men's Grooming Growth
Interest in Men's Toiletries Increasing in Tandem With Increased Interested in Maintaining A Youthful Look
Popularity of Beards Set To Curb Growth in Men's Shaving
Competitive Landscape
Multinational Companies Continue To Lead
Men's Grooming Offer To Become More Sophisticated
Increased Interest in Body Shaving Expected To Boost Men's Shaving
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2013-2018
Table 2 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Executive Summary
Beauty and Personal Care Continues To Record Growth in 2018
the Natural Trend Further Impacts Most Product Areas
Companies Owned by Multinationals Lead, With L'Oréal Confirming Its Leadership
New Product Developments Opting To Be More Natural, Clean, Ethical and Multitasking
Beauty and Personal Care Set To Be Characterised by Growing Polarisation
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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