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Oral Care in Hong Kong, China

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    Report

  • 28 Pages
  • April 2021
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 1269152
In 2020, oral care in Hong Kong was less severely impacted than other categories in beauty and personal care that are considered less essential. The stronger performance of oral care during the COVID-19 crisis is due to the fact that this category is less reliant on tourist spending than other categories such as colour cosmetics and fragrances.

The publisher's Oral Care in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data from 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:

Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
  • 2020 IMPACT
  • Oral care proves more resilient to COVID-19 as local consumption remains steady
  • Tooth whitening emerges as part of Hong Kong beauty regimens
  • Players increase their digital engagement, raising awareness of burgeoning product ranges

RECOVERY AND OPPORTUNITIES
  • Oral care shows signs of recovery thanks to premiumisation trend
  • Antibacterial and teeth whitening claims will be top of the agenda
  • Digital marketing becomes the new norm in oral care

CATEGORY DATA
  • Table 1 Sales of Oral Care by Category: Value 2015-2020
  • Table 2 Sales of Oral Care by Category: % Value Growth 2015-2020
  • Table 3 Sales of Toothbrushes by Category: Value 2015-2020
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2015-2020
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
  • Table 6 NBO Company Shares of Oral Care: % Value 2016-2020
  • Table 7 LBN Brand Shares of Oral Care: % Value 2017-2020
  • Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
  • Table 9 LBN Brand Shares of Toothpaste: % Value 2017-2020
  • Table 10 Forecast Sales of Oral Care by Category: Value 2020-2025
  • Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
  • Table 12 Forecast Sales of Toothbrushes by Category: Value 2020-2025
  • Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
  • CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA
EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENT