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Sports Nutrition in Mexico

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    Report

  • 25 Pages
  • September 2025
  • Region: Mexico
  • Euromonitor International
  • ID: 1269253
Value sales of sports nutrition are increasing in Mexico in 2025. Though the category has experienced a slowdown in line with the broader consumer health industry, it continues to maintain healthy momentum. Over the past decade, sports nutrition has undergone significant massification. Ten years ago, protein consumption was far more limited and specialised, but today it has become widely accessible, with growing availability in mainstream channels such as supermarkets and pharmacies.

The Sports Nutrition in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sports nutrition slows but retains healthy momentum
  • Protein innovation keeps GNC ahead
  • Digital retail offers wider sports nutrition assortments in Mexico
PROSPECTS AND OPPORTUNITIES
  • Local brands to drive mass channel expansion
  • Expanding popularity of non-protein fitness supplements
  • Plant-based proteins poised for strong growth
CATEGORY DATA
  • Table 1 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 2 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 4 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 5 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN MEXICO
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources