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Surface Care in Estonia

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    Report

  • 18 Pages
  • February 2024
  • Region: Estonia
  • Euromonitor International
  • ID: 1269268
In 2023, multi-purpose cleaners remained the largest segment in surface care and also registered the highest volume growth. With inflation still being high, consumers were price sensitive and appreciated the convenience and perceived value for money offered by multi-purpose cleaners. By opting for a single product, it can effectively replace several specialised cleaners.

The Surface Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SURFACE CARE IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Multi-purpose cleaners and descalers perform strongly
  • Colgate-Palmolive continues to lead surface care
  • New product development focuses on improved formulas and convenient packaging
PROSPECTS AND OPPORTUNITIES
  • Increased shift to specialised cleaners
  • Lidl poised to emerge as serious competitor
  • Gradual emergence of greener brands in surface care
CATEGORY DATA
  • Table 1 Sales of Surface Care by Category: Value 2018-2023
  • Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Surface Care: % Value 2019-2023
  • Table 6 LBN Brand Shares of Surface Care: % Value 2020-2023
  • Table 7 Forecast Sales of Surface Care by Category: Value 2023-2028
  • Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN ESTONIA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 9 Households 2018-2023
MARKET DATA
  • Table 10 Sales of Home Care by Category: Value 2018-2023
  • Table 11 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 13 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 14 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 15 Distribution of Home Care by Format: % Value 2018-2023
  • Table 16 Distribution of Home Care by Format and Category: % Value 2023
  • Table 17 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 18 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources