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Surface Care in Latvia

  • ID: 1269270
  • Report
  • February 2020
  • Region: Latvia
  • 5 pages
  • Euromonitor International
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Surface care continues to see positive retail volume and current value sales growth in 2019, as a significant share of categories are still developing in Latvia. For example, multi-purpose cleaners, but also task-specific kitchen cleaners, descalers and wash and wax floor cleaners continue to develop, supported by the wider availability and diversity of such products.

The author's Surface Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes historic and forecasts, company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
“Green” Cleaning Trend Affords Strong Growth Opportunities In A Developing Category
  • Improving Purchasing Power Supports Demand For Higher-Quality Products
  • Pricing Remains A Key Factor Among A Price-Sensitive Population
  • Competitive Landscape
  • Wide Distribution, Marketing And Price Promotions Underpin Leadership Of Multinationals
  • Local Players Lock Into Eco-Friendly Trend For Domestic And Export Growth Opportunities
  • The Online Channel Exerts Growing Influence On Marketing And Sales Of Surface Care
  • Category Data
  • Table 1 Sales Of Surface Care By Category: Value 2014-2019
  • Table 2 Sales Of Surface Care By Category: % Value Growth 2014-2019
  • Table 3 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: Value 2014-2019
  • Table 4 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: % Value Growth 2014-2019
  • Table 5 Nbo Company Shares Of Surface Care: % Value 2015-2019
  • Table 6 Lbn Brand Shares Of Surface Care: % Value 2016-2019
  • Table 7 Forecast Sales Of Surface Care By Category: Value 2019-2024
  • Table 8 Forecast Sales Of Surface Care By Category: % Value Growth 2019-2024
  • Executive Summary
  • Higher Disposable Incomes Support Premiumisation And Higher Retail Value Growth
  • Environmental And Convenience Trends Shape Demand Among Modern Consumers
  • Multinationals Lead But The Eco-Friendly Trend Favours Local Players
  • Consolidation Of Retailing And Wider Home Care Offer Favour Large Modern Retailers
  • Maturity And Socioeconomic Trends Threaten Volume, But Premiumisation Offers Value Potential
  • Market Indicators
  • Table 9 Households 2014-2019
  • Market Data
  • Table 10 Sales Of Home Care By Category: Value 2014-2019
  • Table 11 Sales Of Home Care By Category: % Value Growth 2014-2019
  • Table 12 Nbo Company Shares Of Home Care: % Value 2015-2019
  • Table 13 Lbn Brand Shares Of Home Care: % Value 2016-2019
  • Table 14 Penetration Of Private Label In Home Care By Category: % Value 2014-2019
  • Table 15 Distribution Of Home Care By Format: % Value 2014-2019
  • Table 16 Distribution Of Home Care By Format And Category: % Value 2019
  • Table 17 Forecast Sales Of Home Care By Category: Value 2019-2024
  • Table 18 Forecast Sales Of Home Care By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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