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Toilet Care in Germany

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    Report

  • 16 Pages
  • April 2023
  • Region: Germany
  • Euromonitor International
  • ID: 1269294
Toilet care sales in Germany further stabilised after years of volatility due to the changing habits of consumers during the early years of the pandemic. As volume sales began to normalise in 2021, they were followed by declines in 2022, driven by the impact of inflation on unit prices, which notably increased.

The analyst's Toilet Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOILET CARE IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Demand for toilet care drops below pre-pandemic levels in 2022
  • Rim blocks maintains popularity in 2022
  • Further declines for in-cistern devices in Germany
PROSPECTS AND OPPORTUNITIES
  • Projected value declines as toilet care settles into post-pandemic norms
  • Affordability, convenience and sustainability will remain top of mind
  • Eco-friendly players to further enter the category
  • CATEGORY DATA
  • Table 1 Sales of Toilet Care by Category: Value 2017-2022
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Toilet Care: % Value 2018-2022
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2019-2022
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2022-2027
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
HOME CARE IN GERMANY
EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2017-2022
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2017-2022
  • Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 10 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
  • Table 13 Distribution of Home Care by Format: % Value 2017-2022
  • Table 14 Distribution of Home Care by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources