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Toilet Care in Lithuania

  • ID: 1269298
  • Report
  • February 2020
  • Region: Lithuania
  • 4 pages
  • Euromonitor International
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Improving disposable incomes and living standards and rising hygiene awareness continue to grow sales of toilet care in Lithuania. In-cistern devices remains popular, while ITBs continues to spur overall growth in toilet care. Rim blocks and rim liquids not only fight bacteria, germs and foul odours, but they are also very easy and convenient to use. The main brands offer a very good selection of ITBs, which are perceived to last longer than alternatives like toilet liquids/foam.

The Toilet Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toilet Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Toilet Care in Lithuania
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Hectic lifestyles and higher hygiene awareness spur the demand for ITBs
  • Higher purchasing power fosters demand for more sophisticated products
  • Strong growth potential lies in underdeveloped toilet care usage in rural areas
  • Competitive Landscape
  • High marketing reSources and established presence favour multinationals
  • Lidl’s expansion underpins private label growth while local players’ retail offer is symbolic
  • Strong preference for major brands, but price discounting remains a key competitive tool
  • Category Data
  • Table 1 Sales of Toilet Care by Category: Value 2014-2019
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Toilet Care: % Value 2015-2019
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2016-2019
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2019-2024
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Improved economic conditions support move to higher-value products
  • Premiumisation and price promotions continue to act as push-pull factors
  • Ecological and price/quality trends offer growth avenues for local players
  • Lidl’s good price/quality ratio gains shares for discounters and private label
  • Slightly faster growth forecast as higher spending power offsets shrinking consumer base
  • Market Indicators
  • Table 7 Households 2014-2019
  • Market Data
  • Table 8 Sales of Home Care by Category: Value 2014-2019
  • Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 10 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 13 Distribution of Home Care by Format: % Value 2014-2019
  • Table 14 Distribution of Home Care by Format and Category: % Value 2019
  • Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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