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Away-From-Home Tissue and Hygiene in Nigeria

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    Report

  • 21 Pages
  • March 2024
  • Region: Nigeria
  • Euromonitor International
  • ID: 1292622
Demand for away-from-home (AFH) tissue and hygiene products in Nigeria was severely undermined in 2023. Demand typically comes from foodservice restaurant chains, hotels, office complexes and healthcare facilities that invest in customer service and care, so the high inflation and reduced consumer purchasing power slowed current value growth and led to volume sales declines as consumers cut back on eating out of home and visiting hotels.

The Away-from-Home Tissue and Hygiene in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

AWAY-FROM-HOME TISSUE AND HYGIENE IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Harsh economic climate hinders AFH tissue and hygiene in 2023
  • AFH sector turns in better performance than retail sector thanks to greater necessity
  • Hotels drive demand for toilet paper while napkins benefit from use in consumer foodservice
PROSPECTS AND OPPORTUNITIES
  • Economic recovery set to drive strong growth for away for home tissue and hygiene
  • Hotels expansion as major demand driver for AFH tissue
  • The growth of hospitality and healthcare will boost demand for all category members
CATEGORY DATA
  • Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 5 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN NIGERIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2018-2023
  • Table 8 Infant Population 2018-2023
  • Table 9 Female Population by Age 2018-2023
  • Table 10 Total Population by Age 2018-2023
  • Table 11 Households 2018-2023
  • Table 12 Forecast Infant Population 2023-2028
  • Table 13 Forecast Female Population by Age 2023-2028
  • Table 14 Forecast Total Population by Age 2023-2028
  • Table 15 Forecast Households 2023-2028
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources