+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Bleach in Belgium

  • ID: 1292667
  • Report
  • Region: Belgium
  • 11 pages
  • Euromonitor International
1 of 2
Trends such as eco-friendly, quick and convenient cleaning and a preference for pleasant-smelling products are all working against bleach. Bleach is, instead, used for deep cleaning since it is perceived as difficult to use because of the extra caution that users need to take. It is also considered a non-eco-friendly product. As a result, bleach witnessed a strong decrease in volume and value sales in 2018 and is expected to continue to do so over the forecast period.

The Bleach in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
BLEACH IN BELGIUM

List of Contents and Tables
Headlines
Prospects
Bleach Sinks Into Oblivion
Bleach Faces Competition From Surface Care Products Which Contain Bleach
Smaller Quantities Are More Popular
Competitive Landscape
Private Label Remains Strong
Only Two Major A-brands Exist
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Lower Unit Price Causes Slight Decline in Value Sales
Performance Is the Target for Both Consumers and Manufacturers
Private Label Is Put Under Cover and New Channels Are Sought
Developing Trends Include Beauty and Eco-friendly Products
Expectations of Growth in the Forecast Period Are Limited for Home Care
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll