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Colour Cosmetics in Guatemala

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    Report

  • 22 Pages
  • May 2025
  • Region: Guatemala
  • Euromonitor International
  • ID: 1292695
Colour cosmetics in Guatemala recorded growth in both current value and volume terms in 2024, demonstrating the resilience of the category even during times of economic uncertainty. For many Guatemalan women, the use of colour cosmetics is closely tied to expressions of identity, self-confidence and emotional wellbeing. Despite the increased cost of living experienced in the country over the past few years, beauty rituals remain part of the daily routine for women across different income levels.

The Colour Cosmetics in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Coolour cosmetics remain a priority for Guatemalan women even amid economic challenges
  • Industry players connect with consumers through affordability and improved formulations
  • Direct selling consolidates its role as key sales channel and tool for female empowerment
PROSPECTS AND OPPORTUNITIES
  • Favourable economic environment and adoption of comprehensive beauty rituals will drive growth in colour cosmetics
  • Consumers will favour practicality, affordability, and instant results
  • Multifunctional formulations to gain ground facial make-up
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
  • Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources