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Deodorants in Guatemala

  • ID: 1292718
  • Report
  • Region: Guatemala
  • 17 pages
  • Euromonitor International
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Guatemala is a very price-sensitive country, and consumers usually respond positively to promotions that offer them a better unit price. In deodorants, companies sell packages with three deodorants with a price discount compared when purchased individually, mainly through modern grocery retailers. This leads consumers to buy more units, which could create brand loyalty if they are happy with the results seen from the brand.

The author's Deodorants in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Deodorants in Guatemala

List of Contents and Tables
Headlines
Prospects
Promotions Drive Sales in Deodorants
Value-added Benefits Drive Sales
Mass Brands Dominate
Competitive Landscape
Colgate-Palmolive Continues To Lead Deodorants
Direct Selling Companies Play An Important Role in Promoting the Use of Deodorants
Deodorants and Fragrances Merge Their Products
Category Data
Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Executive Summary
Beauty and Personal Care Continues To Grow, But at A Slower Rate
New International Brands in the Market
Large Product Portfolios in the Market
2018 New Product Launches
Globalisation Will Continue To Set Beauty and Personal Care Trends
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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