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Depilatories in Lithuania

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    Report

  • 16 Pages
  • May 2025
  • Region: Lithuania
  • Euromonitor International
  • ID: 1292730
Depilatories in Lithuania recorded a small overall decrease in retail volume sales in 2024, following a moderate increase in 2023. Meanwhile, retail current value sales rose healthily at the end of the review period, if at a slower rate compared with 2023. A long summer in 2024 boosted particularly women’s razors and blades, which registered a moderate increase in retail volume sales.

The Depilatories in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Depilatories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Long summer increases use of women’s razors and blades
  • Strong Gillette offer dominates depilatories
  • Expanding selections spur retail value sales through pharmacies
PROSPECTS AND OPPORTUNITIES
  • Key body beauty trend to maintain a demand for depilatories
  • Shrinking consumer base to foster saturation
  • Hair removers/bleaches is most likely to see some innovation to drive retail value sales
CATEGORY DATA
  • Table 1 Sales of Depilatories by Category: Value 2019-2024
  • Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Depilatories: % Value 2020-2024
  • Table 4 LBN Brand Shares of Depilatories: % Value 2021-2024
  • Table 5 Forecast Sales of Depilatories by Category: Value 2024-2029
  • Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN LITHUANIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources