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Depilatories in Pakistan

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    Report

  • 17 Pages
  • May 2025
  • Region: Pakistan
  • Euromonitor International
  • ID: 1292731
In 2024, depilatories in Pakistan recorded robust growth. While economic pressures made consumers more cautious with their spending, hair removal remained an essential routine, especially for women preparing for weddings, Eid, and formal events. Social media tutorials promoting at-home waxing and shaving routines further supported category demand.

The Depilatories in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Depilatories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Hair removal remains an essential routine
  • Veet leads with strong brand recognition, widespread availability, and a diverse product range
  • Small local grocers offer convenience and informal credit
PROSPECTS AND OPPORTUNITIES
  • Rosy outlook over the forecast period
  • Women’s razors and blades to grow as the taboo around usage weakens
  • Innovation to focus on sensitive skin formulations, convenient at-home usage, and value packs
CATEGORY DATA
  • Table 1 Sales of Depilatories by Category: Value 2019-2024
  • Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Depilatories: % Value 2020-2024
  • Table 4 LBN Brand Shares of Depilatories: % Value 2021-2024
  • Table 5 Forecast Sales of Depilatories by Category: Value 2024-2029
  • Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN PAKISTAN
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources