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Dishwashing in Kenya

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    Report

  • 17 Pages
  • March 2024
  • Region: Kenya
  • Euromonitor International
  • ID: 1292746
In the highly competitive landscape of dishwashing in Kenya, brand owners actively targeted consumers with promotions and special offers and deals. Small-scale local manufacturers and consumers interested in do-it-yourself (DIY) were more inclined to create their own home care products, as they searched for cost-efficiency and the ability to control ingredients. This type of activity posed a challenge to the offerings of larger manufacturers at the end of the review period.

The Dishwashing in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DISHWASHING IN KENYAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Larger players continue to target consumers with promotions amid strong competition from home-made alternatives
  • Consumers prefer hand dishwashing liquids
  • Specialised dishwashing products continue to gain traction
PROSPECTS AND OPPORTUNITIES
  • Growing penetration of dishwashers to increase the demand for automatic dishwashing
  • Technology to hinder the development of hand dishwashing soap
  • Multi-purpose alternatives to entice budget-constrained consumers
CATEGORY INDICATORS
  • Table 1 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
  • Table 2 Sales of Dishwashing by Category: Value 2018-2023
  • Table 3 Sales of Dishwashing by Category: % Value Growth 2018-2023
  • Table 4 NBO Company Shares of Dishwashing: % Value 2019-2023
  • Table 5 LBN Brand Shares of Dishwashing: % Value 2020-2023
  • Table 6 Forecast Sales of Dishwashing by Category: Value 2023-2028
  • Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
HOME CARE IN KENYA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 8 Households 2018-2023
MARKET DATA
  • Table 9 Sales of Home Care by Category: Value 2018-2023
  • Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format: % Value 2018-2023
  • Table 15 Distribution of Home Care by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources