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Hair Care in Croatia

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    Report

  • 22 Pages
  • April 2024
  • Region: Croatia
  • Euromonitor International
  • ID: 1292778
Towards the end of the review period, local consumers adopted a more personalised, customised approach to their hair care needs. This trend first emerged during the peak months of the COVID-19 pandemic, when many people took the opportunity to experiment with new hairstyles and new types of hair care products.

The Hair Care in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • More diversity in product ranges as consumers look for a wider range of hair care
  • “Hair cycling” a key trend with the potential to broaden hair care consumption
  • Rising demand for hair care as consumers spend more time outside of the home
PROSPECTS AND OPPORTUNITIES
  • “Hair cycling” to continue presenting opportunities to hair care brands
  • Sustainability to come to the fore despite pressure on consumer spending
  • Further growth ahead for e-commerce as more consumers look to online channels
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2018-2023
  • Table 2 Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Hair Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Hair Care: % Value 2020-2023
  • Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
  • Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
  • Table 8 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
  • Table 9 Forecast Sales of Hair Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
  • Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN CROATIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources