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Hair Care in Croatia

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    Report

  • 22 Pages
  • May 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 1292778
Hair care maintained positive value and volume sales in Croatia in 2024, with this performance driven by ongoing innovations and new product launches. Within this, hair care is adopting a more holistic and personalised approach - a trend which is being seen across various beauty and personal care categories.

The Hair Care in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ongoing innovations and new product launches drive sales
  • L'Oréal maintains its company lead thanks to the strength of its overall portfolio
  • Health and beauty specialist benefit from strong advertisements and promotions for hair care
PROSPECTS AND OPPORTUNITIES
  • Hair care will maintain positive sales, supported by ongoing innovations and new product developments
  • Skinification set to become increasingly important in hair care
  • Natural and clean ingredients will become more in demand
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2019-2024
  • Table 2 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
  • Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
  • Table 8 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 9 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
  • Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN CROATIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources