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Laundry Care in Cameroon

  • ID: 1292833
  • Report
  • Region: Cameroon
  • 14 pages
  • Euromonitor International
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Laundry care continued to grow in 2018, with powder and bar detergents driving volume sales. The category benefited from rising levels of urbanisation and an increase in the number of modern retail outlets. An increasing number of households are trading up from the exclusive use of bar soap to higher priced products, such as powder detergents. However, bar soap continues to be the established affordable and reliable mass product for the greater share of the consumer base who earn lower incomes.

The Laundry Care in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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LAUNDRY CARE IN CAMEROON

List of Contents and Tables
Headlines
Prospects
Bar Soap Remains An Affordable and Reliable Product
Favourable Pricing Drives Demand for Economy Brands
Modern Retailing Experience Will Maintain Strong Demand for Laundry Care Products
Competitive Landscape
Domestic Players Increase Presence in Bar and Powder Detergents
New Product Launches Based Mostly on Smaller Pack Sizes
Players Focus on Ensuring Visibility Through Distribution Channels
Category Indicators
Table 1 Household Possession of Washing Machines 2013-2018
Category Data
Table 2 Sales of Laundry Care by Category: Value 2013-2018
Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 4 Sales of Laundry Aids by Category: Value 2013-2018
Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 10 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 11 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 12 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 13 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Executive Summary
Home Care Continues To Show Strong Growth in 2018
the Changing Distribution Landscape Is Positive for Home Care
Competitive Environment Is Dominated by International Brands
Open Markets Remain the Major Distribution Channel
Home Care Has Very Good Prospects
Market Indicators
Table 14 Households 2013-2018
Market Data
Table 15 Sales of Home Care by Category: Value 2013-2018
Table 16 Sales of Home Care by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Home Care: % Value 2014-2018
Table 18 LBN Brand Shares of Home Care: % Value 2015-2018
Table 19 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 20 Distribution of Home Care by Format: % Value 2013-2018
Table 21 Distribution of Home Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Home Care by Category: Value 2018-2023
Table 23 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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