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Laundry Care in Cameroon

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    Report

  • 21 Pages
  • March 2024
  • Region: Cameroon
  • Euromonitor International
  • ID: 1292833
Bar detergents and handwash detergents maintained their popularity in laundry care in Cameroon in 2023, due to the traditional prevalence of such formats in the country. Despite bar detergents being a mature category, the household bar soap format still remains very popular with Cameroonian consumers due to its affordability and versatility.

The Laundry Care in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LAUNDRY CARE IN CAMEROONKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Traditional formats and handwashing remain popular, with automatic laundry care mostly attributed to professional laundry services
  • A dichotomy in automatic washing machines - professional laundry outlets flourish, as household demand remains modest
  • Relatively new entrant Hoka Industrie continues to grow its share, while Capital Trading's Saba declines
PROSPECTS AND OPPORTUNITIES
  • Potentially optimistic outlook for automatic laundry care ahead
  • Small pouch formats in handwash detergents will remain popular
  • Powder laundry care detergents to maintain prevalence in Cameroon laundry care
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2018-2023
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2018-2023
  • Table 4 Sales of Laundry Aids by Category: Value 2018-2023
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2018-2023
  • Table 6 Sales of Laundry Detergents by Category: Value 2018-2023
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
  • Table 8 NBO Company Shares of Laundry Care: % Value 2019-2023
  • Table 9 LBN Brand Shares of Laundry Care: % Value 2020-2023
  • Table 10 NBO Company Shares of Laundry Aids: % Value 2019-2023
  • Table 11 LBN Brand Shares of Laundry Aids: % Value 2020-2023
  • Table 12 NBO Company Shares of Laundry Detergents: % Value 2019-2023
  • Table 13 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
  • Table 14 Forecast Sales of Laundry Care by Category: Value 2023-2028
  • Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
HOME CARE IN CAMEROON
EXECUTIVE SUMMARY
  • The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 16 Households 2018-2023
MARKET DATA
  • Table 17 Sales of Home Care by Category: Value 2018-2023
  • Table 18 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 20 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 21 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 22 Distribution of Home Care by Format: % Value 2018-2023
  • Table 23 Distribution of Home Care by Format and Category: % Value 2023
  • Table 24 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 25 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources