Laundry Care in Nigeria

  • ID: 1292835
  • Report
  • Region: Nigeria
  • 17 pages
  • Euromonitor International
1 of 3
Laundry care recorded strong growth in 2017, with powder and bar detergents driving volume sales. Hand wash detergents remain the preferred choice, but a growing number of Nigerians are accepting bar detergents, which are considered gentle on fabrics and easy on the pocket. Record inflation and the devaluation of the naira further increased price-sensitivity amongst consumers, and it is expected that consumers will remain more price-aware in the forecast period.

The Laundry Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 3
LAUNDRY CARE IN NIGERIA

List of Contents and Tables
  • Headlines
  • Prospects
  • Hand Washing Is An Affordable and Reliable Option
  • Low Sales of Carpet Cleaners, Due To Little Use of Carpets in Nigerian Homes
  • Weakened Purchasing Power Drives the Demand for Economy Brands
  • Competitive Landscape
  • Strong Distribution and Low Prices Drive Sales
  • Domestic Brands Take Share From Global Brands
  • Word-of-mouth and Point-of-sale Materials Drive Brand Awareness Amongst Lower-income Groups
  • Category Indicators
  • Table 1 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 2 Sales of Laundry Care by Category: Value 2012-2017
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 4 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 8 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 9 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 10 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 11 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 12 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 13 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 14 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Executive Summary
  • Lower-priced Home Care Products See Growth
  • International Brands Remain Dominant in the Market in 2017
  • the Growing Population, Culture and Advertising Drive Value Sales
  • New Products With Multiple Uses Gain Traction in 2017
  • Home Care Is Projected To Sustain Growth Over the Forecast Period
  • Market Indicators
  • Table 16 Households 2012-2017
  • Market Data
  • Table 17 Sales of Home Care by Category: Value 2012-2017
  • Table 18 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 19 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 20 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 21 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 22 Distribution of Home Care by Format: % Value 2012-2017
  • Table 23 Distribution of Home Care by Format and Category: % Value 2017
  • Table 24 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 25 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
Note: Product cover images may vary from those shown
Adroll
adroll