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Men's Grooming in Mexico

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    Report

  • 26 Pages
  • June 2023
  • Region: Mexico
  • Euromonitor International
  • ID: 1292853
Men's grooming in Mexico continues to face certain challenges. Men's skin care in particular still has relatively low penetration due to perceptions around masculinity which are limiting usage. While there is a growing customer base for men’s grooming products in beauty care, the industry continues to put efforts into redefining the concept of masculinity, with messages that normalise the use of a wider range of products.

The analyst's Men's Grooming in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Men's Fragrances, Men's Shaving, Men's Toiletries.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MEN'S GROOMING IN MEXICOKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Mixed feelings about men’s grooming and masculinity remains a challenge
  • Men's grooming geared more towards wealthier households and single men
  • Smaller players finding their own voice in men’s grooming
PROSPECTS AND OPPORTUNITIES
  • TikTok is teaching the next generation of young men how to take care of themselves.
  • Men’s grooming brands target the gaming community
  • Focus shifting away from traditional stereotypes around masculinity
CATEGORY DATA
  • Table 1 Sales of Men’s Grooming by Category: Value 2017-2022
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2018-2022
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN MEXICO
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources