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Men's Grooming in the Philippines

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    Report

  • 23 Pages
  • May 2025
  • Region: Philippines
  • Euromonitor International
  • ID: 1292856
Men’s grooming in the Philippines witnessed healthy growth in retail volume and value terms over 2024. Sales are rising in line with population growth and the higher importance attached to hygiene and active lifestyles, including more physical activity and increased mobility. Men are taking part in sports and fitness activities on a more regular basis.

The Men's Grooming in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthy growth in men’s grooming as traditional norms and practices evolve
  • Market leaders remain resilient amidst growing competition
  • Digitilisation in the Philippines supports retail e-commerce growth
PROSPECTS AND OPPORTUNITIES
  • Dynamic outlook for men’s grooming
  • Brightening and whitening features will remain important in men’s skin care
  • Further cross-category developments are anticipated
CATEGORY DATA
  • Table 1 Sales of Men’s Grooming by Category: Value 2019-2024
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2020-2024
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN THE PHILIPPINES
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources