+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Nappies/Diapers/Pants in Nigeria

  • ID: 1292869
  • Report
  • March 2021
  • Region: Nigeria
  • 23 pages
  • Euromonitor International
The rate of growth in retail current value sales of nappies/pants/diapers remained buoyant during 2020. The economic shock of COVID-19 did not have a negative effect on demand because these products are regarded as essential by most consumers with babies or infants. Significant investment in advertising by the main players has helped to reinforce this perception. Moreover, demand growth continues to be buoyed by Nigeria’s high fertility rate.

The Nappies/Diapers/Pants in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Nappies/Diapers/Pants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • In spite of COVID-19, demand remains robust, as most local consumers regard nappies/diapers/pants as essential
  • Sharp acceleration in the rate of unit price growth
  • Low pricing helps Hayat Kimya Nigeria Ltd Molfix brand achieve dominance
RECOVERY AND OPPORTUNITIES
  • High fertility rate will continue to support strong growth in demand
  • Given a boost by the pandemic, e-commerce will continue to grow in importance as local consumers become more confident shopping online
  • Standard nappies/diapers will remain the most popular option
CATEGORY DATA
  • Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
  • Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
  • Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
  • Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
  • Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2016-2024
MARKET INDICATORS
  • Table 7 Birth Rates 2015-2020
  • Table 8 Infant Population 2015-2020
  • Table 9 Female Population by Age 2015-2020
  • Table 10 Total Population by Age 2015-2020
  • Table 11 Households 2015-2020
  • Table 12 Forecast Infant Population 2020-2025
  • Table 13 Forecast Female Population by Age 2020-2025
  • Table 14 Forecast Total Population by Age 2020-2025
  • Table 15 Forecast Households 2020-2025
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
Adroll
adroll