In early 2021, leading oral care companies such as Colgate-Palmolive and Dabur leveraged ancient Ayurvedic practice through the introduction of oil pulling mouthwash. Kavala-Gandusha therapy, which is recommended in Ayurvedic scriptures, was revived through this new type of mouthwash. According to past available research, oil pulling is found to be advantageous for maintaining oral hygiene, along with benefiting overall health.
This Oral Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Oral Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2021 DEVELOPMENTS
- Commercialisation of Ayurveda in oral care intensifies, to attract increasingly health-conscious urban consumers
- E-commerce channel rapidly grows, as it facilitates the introduction of new products and aids contactless purchase
- Focus on associating oral care with overall health to increase significance of oral care products
- National Oral Health Policy to provide a boost to players due to higher awareness in rural areas
- Focus on functionality and creating an experience for the customer will contribute to premiumisation of toothbrushes
- Emphasis on the flavour of toothpaste to create a niche for children and attract younger consumers
- Table 1 Sales of Oral Care by Category: Value 2016-2021
- Table 2 Sales of Oral Care by Category: % Value Growth 2016-2021
- Table 3 Sales of Toothbrushes by Category: Value 2016-2021
- Table 4 Sales of Toothbrushes by Category: % Value Growth 2016-2021
- Table 5 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
- Table 6 NBO Company Shares of Oral Care: % Value 2017-2021
- Table 7 LBN Brand Shares of Oral Care: % Value 2018-2021
- Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
- Table 9 LBN Brand Shares of Toothpaste: % Value 2018-2021
- Table 10 Forecast Sales of Oral Care by Category: Value 2021-2026
- Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
- Table 12 Forecast Sales of Toothbrushes by Category: Value 2021-2026
- Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
- CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
- CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
EXECUTIVE SUMMARY
- Beauty and personal care in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- Table 14 Sales of Beauty and Personal Care by Category: Value 2016-2021
- Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
- Table 19 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
- Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
- Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
- Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
- Summary 1 Research Sources