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Oral Care in India

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    Report

  • 23 Pages
  • August 2025
  • Region: India
  • Euromonitor International
  • ID: 1292886
The oral care category in India recorded mid-single digit growth in 2024 in current value terms. This reflects a shift in consumer perception from viewing oral care as a basic hygiene requirement to embracing it as part of daily beauty routines. This change is being fuelled by rising adoption of products with whitening, brightening and enamel-enhancing claims, tapping into aspirations for a confident smile as a personal grooming asset.

The Oral Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Oral care sales benefit from focus on whitening and brightening claims
  • Competition intensifies between established giants and emerging D2C players
  • Distribution remains focused on small local grocers but e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
  • Preventive oral health to become a core habit across demographics
  • Skinification of oral care set to merge beauty aspirations with daily dental health
  • Sustainability set to drive innovation in oral care over the forecast period
CATEGORY DATA
  • Table 1 Sales of Oral Care by Category: Value 2019-2024
  • Table 2 Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Toothbrushes by Category: Value 2019-2024
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2019-2024
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
  • Table 6 NBO Company Shares of Oral Care: % Value 2020-2024
  • Table 7 LBN Brand Shares of Oral Care: % Value 2021-2024
  • Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
  • Table 9 LBN Brand Shares of Toothpaste: % Value 2021-2024
  • Table 10 Forecast Sales of Oral Care by Category: Value 2024-2029
  • Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
  • Table 12 Forecast Sales of Toothbrushes by Category: Value 2024-2029
  • Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN INDIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources