Oral Care in India - Research and Markets

In early 2021, leading oral care companies such as Colgate-Palmolive and Dabur leveraged ancient Ayurvedic practice through the introduction of oil pulling mouthwash. Kavala-Gandusha therapy, which is recommended in Ayurvedic scriptures, was revived through this new type of mouthwash. According to past available research, oil pulling is found to be advantageous for maintaining oral hygiene, along with benefiting overall health.

This Oral Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Oral Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2021 DEVELOPMENTS

Commercialisation of Ayurveda in oral care intensifies, to attract increasingly health-conscious urban consumers
E-commerce channel rapidly grows, as it facilitates the introduction of new products and aids contactless purchase
Focus on associating oral care with overall health to increase significance of oral care products

PROSPECTS AND OPPORTUNITIES

National Oral Health Policy to provide a boost to players due to higher awareness in rural areas
Focus on functionality and creating an experience for the customer will contribute to premiumisation of toothbrushes
Emphasis on the flavour of toothpaste to create a niche for children and attract younger consumers

CATEGORY DATA

Table 1 Sales of Oral Care by Category: Value 2016-2021
Table 2 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 3 Sales of Toothbrushes by Category: Value 2016-2021
Table 4 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 6 NBO Company Shares of Oral Care: % Value 2017-2021
Table 7 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 9 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 10 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 12 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

BEAUTY AND PERSONAL CARE IN INDIA

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

SOURCES