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Oral Care in Pakistan

  • ID: 1292893
  • Report
  • Region: Pakistan
  • 21 pages
  • Euromonitor International
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The urban consumer market for oral care has largely converted to branded products due to the consistent awareness and marketing efforts of multiple brands over the years. The rural market, however, is still ripe for growth as traditional alternatives such as Miswak and unbranded oral care powder are commonly used due to lack of penetration and awareness of brands.

The author's Oral Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Oral Care in Pakistan

List of Contents and Tables
Headlines
Prospects
Growth in Oral Expected To Be Driven by Rural Markets Over the Forecast Period
Mouthwashes/dental Rinses Will Experience Growth in Urban Markets, Albeit at Slow Pace
Innovation Will Drive Growth As Brands Seek To Target Specific Oral Care Needs of Consumers
Competitive Landscape
Colgate Maintained Category Leadership Due To Immense Consumer Loyalty and Trust
Effective Marketing Led To Consistent Growth of Sensodyne in 2018
Category Data
Table 1 Sales of Oral Care by Category: Value 2013-2018
Table 2 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 3 Sales of Toothbrushes by Category: Value 2013-2018
Table 4 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 6 NBO Company Shares of Oral Care: % Value 2014-2018
Table 7 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 8 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 10 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Executive Summary
Empowered, Independent Women in Urban Cities Drive Skin Care Growth in 2018
Infiltration of Imported Brands and Foreign Trends Help Evolve Consumer Preferences
International Brands Dominate Skin Care in Pakistan
All-in-one, Multi-purpose and Compact Skus Remain Focus of Npd in Skin Care
Expanding Modern Retail and Shifting Preference in Favour of Brands Will Drive Future Growth
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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